✦ Custom AI systems, built and run for you. Setup from $5,000. Book a demo →
Custom True North builds custom CRMs and command center dashboards with AI built in. One clean screen for your team, with every lead, client, and next step, and AI that summarizes, scores, and follows up so nothing slips.
Off-the-shelf CRMs make you change how you work to fit them. Teams end up with five tabs, a spreadsheet on the side, and data nobody trusts. A custom command center shows exactly what your team needs and nothing else.
With AI built in, it does more than store contacts. It summarizes conversations, flags the leads worth calling first, and drafts the follow-ups.
Custom AI built around how your business already works.
Every lead, job, or deal and its next step on one screen.
AI flags the hottest leads so your team calls them first.
Calls, chats, and emails summarized so anyone can pick up the thread.
Reminders and drafted messages so no lead goes cold.
Live numbers your team and owners actually look at.
Website leads, email, calendar, and spreadsheets flowing in automatically.
Not demos. Systems running inside real businesses.
A live dashboard for the leasing team with a built-in AI leasing assistant that answers prospects and keeps every lead moving.
Reads every court e-service email, pulls the hearing date, judge, and case (even from an attached PDF), asks the attorney to confirm, then adds it to the firm calendar. No more missed or mistyped deadlines.
Grounded AI assistants on business websites that answer customers in any language, day or night, and hand the team every lead with the full conversation.
Simple, step by step, with a person in the loop.
We learn how your business runs and where the time goes.
We choose the tasks where AI saves the most time or money first.
You get a clear scope, price, and timeline before anything starts.
We build the AI and wire it into the tools you already use.
A person confirms what the AI does until you trust it.
It goes live, and we stay on to support and improve it.
An AI CRM is a customer management system with AI built in, so it can summarize conversations, score leads, and draft follow-ups instead of just storing contact details.
If a standard CRM fits how you work, use it, and we can add AI on top. A custom command center makes sense when your process is specific or your team avoids the CRM because it is too complicated.
Every project has a one-time setup, scoped and quoted in writing before work starts, then one monthly plan for hosting, support and updates. Custom True North scopes each project after a free consult and gives you a clear, fixed quote before any work starts. We always point you to the smallest build that gets the result.
Yes. Website forms, chat leads, and other sources can flow straight into it with no copy and paste.
That is the point of building it custom. We design it around the few things your team does every day, so it is simpler than what they use now.
Yes. Custom True North is based in Naples, Florida and works with businesses across Southwest Florida, including Naples, Bonita Springs, Fort Myers, Cape Coral, Estero, and Marco Island, plus clients anywhere in the US remotely.
Custom True North is based in Naples, Florida. We work in person with businesses across Southwest Florida, including Naples, Bonita Springs, Fort Myers, Cape Coral, Estero, and Marco Island, and remotely with clients anywhere in the United States.
Book a free consult. We look at how your business runs and show you where AI saves the most time, with a clear quote before anything starts.
Book a free AI consult