The agreement between True North and you, our client. No jargon, no surprises.
Last updated July 2026. By purchasing a plan or submitting the project intake form, you agree to these terms. This agreement is between True North ("we," "us"), a Florida LLC based in Naples, FL, and you, the client.
We provide website and digital marketing services for local businesses, which may include websites with a 24/7 AI assistant, versions in any language, online booking, social and paid advertising management, local SEO, reviews, branding, and related content. The specific services you receive depend on the plan or product you purchase, confirmed in writing (email counts).
Prices are as listed on customtruenorth.com. Monthly plans bill automatically each month, and annual plans bill once per year, through our payment processor (Stripe), and renew until you cancel. One-time products (such as Launch) are charged in full up front. You authorize us to charge your payment method on file for all fees until you cancel.
You can cancel a monthly or annual plan anytime; cancellation takes effect at the end of your current billing period, and you keep access until then. Because work is delivered quickly and is custom, one-time fees, setup fees, and completed or in-progress work are non-refundable, and we do not prorate partial periods. No long-term contract is required.
You agree to provide accurate information and timely feedback, and you confirm that you own or are licensed to use all photos, logos, and content you send us, and that you have the right to advertise your business. You are responsible for complying with applicable advertising laws for your industry.
We aim to deliver initial work within a few business days of receiving everything we need. Timelines depend on you providing photos, details, and approvals. We will keep you updated.
If you buy ad management, advertising spend is billed directly to Meta and/or Google by those platforms and is separate from our management fee, with a $500/month minimum ad budget. We manage campaigns professionally but do not and cannot guarantee any specific number of leads, sales, or results.
Marketing outcomes vary based on your market, your business, pricing, and factors outside our control. We do not guarantee specific leads, sales, bookings, search rankings, or revenue.
Your content and photos remain yours. Once your account is paid current, you may use the websites we deliver for your own business. We retain ownership of our underlying templates, code, and systems. We may display your completed site as an example of our work in our portfolio, unless you ask us in writing not to.
To the fullest extent allowed by law, our total liability for any claim is limited to the fees you paid us in the one month before the claim, and we are not liable for indirect, incidental, or consequential damages. Services are provided "as is."
This agreement is governed by the laws of the State of Florida. Questions? Email customtruenorth@gmail.com.