✦ Custom AI systems, built and run for you. Setup from $5,000. Book a demo →

Integrating your past with your future.

Systemizing your business.

Every customer, file and tool you have today, connected into one system that runs itself. One team builds it, hosts it and keeps improving it, so you get your evenings back.One team connects everything you have today into one system that runs itself.

Enterprise-grade security
Custom AI agents
Your own CRM and app
Automations that run themselves
Websites with 24/7 AI chat
Live dashboards and reports
Google and Meta ads, email, social
Invoices and payments
Enterprise-grade security
Custom AI agents
Your own CRM and app
Automations that run themselves
Websites with 24/7 AI chat
Live dashboards and reports
Google and Meta ads, email, social
Invoices and payments
✦ Setup from $5,000✦ One monthly plan✦ Built and run for you
New lead in your CRMFrom your website · 2m ago
AI agent at workAnswering a customer now
Update textedSent from your dashboard
A custom dashboard built by Custom True North, with new leads, bookings, reviews, client messages and today's schedule
147Systems shipped
25+Businesses served
12Offices on one system
24/7Working for our clients
Sound familiar?

Right now,
you are the system.

Texts before coffee. Chasing a file. A lead that sits unanswered. Follow-ups you meant to send. You built a business to have more life, not less.

Same day. New team.

Now picture it
with a team behind you.

Your morning report is ready
Every lead already has a reply
Your post and blog went out
Reviews requested
Your 24/7 chat answers. You are at dinner.
Systemize

Your past, connected to your future.

Integrating your past with your future. Systemizing your business. Every tool you use today, in one place. If it has a way in, we connect it.

Email and calendarGmail, Outlook, Google Calendar, Calendly
Phone and textingBusiness texting, call alerts, your numbers
Payments and booksStripe, QuickBooks, Square, invoices
BookingResy, OpenTable, Tripleseat, Acuity
Your systemOne login. One source of truth.
Social and adsFacebook, Instagram, Google, TikTok
Reviews and listingsGoogle Business Profile, Yelp, Apple Maps
Files and signaturesGoogle Drive, Dropbox, DocuSign, PDFs
Your industry softwareMLS, Qualia, Toast, Skimmer and more
Your pastYears of customers and filesOld CRM and spreadsheetsEmails and paper recordsTools that never talked
Systemized
Your futureAll of it moved, nothing lostEvery process automatedAI that knows your businessLive dashboards and reports
It starts here

It starts with your website.
It's your front door.

Would you walk into a restaurant that looked closed? Customers decide about your business online, long before they call.

50 msto judge your websiteCarleton University
75%judge a company's credibility by its websiteStanford
Everything we do

We do it all. One team.

Your CRM, your AI, your website and everything that connects them, built and managed for you, right here in Naples. Everything on this page is something we do.

Websites

Custom, fast, a page for every location. English and Spanish.

Custom AI integration

24/7 chat, AI agents and a staff helper that knows your business.

Custom marketing

Google and Meta ads, daily social, weekly blogs and SEO, run every month.

Email nurtures

Branded series for every offer, sent on their own.

Live dashboards

Your own CRM and app. Every number, live.

Reports and invoices

Monday recaps, client reports and invoices, automatic.

Presentations and brand

Decks, brochures, logos and content that look the part.

Industry kits

Title, real estate, law, restaurants, home services and county bids.

The full menu

Websites$5,000 to $15,000 setup

Custom websites · English and Spanish · 24/7 AI chat built in · Online booking · Landing pages (from $1,500) · Online ordering · Listing and property sites · MLS home search · Hosting and upkeep

Get found$1,500 to $5,000 setup

SEO · AI search · Google Business Profile · Local listings · Reviews on autopilot · Weekly blogs · Monthly AI visibility report

Leads and AI$5,000 to $15,000 setup

24/7 AI chat · Text-back in seconds · Photo to quote · Reservations in chat · Instant lead alerts · Instant reply to Google, Zillow and Angi leads · Old lead revival · One inbox for every channel · Follow-up that sends itself

CRM and apps$10,000 to $40,000 setup

Your own CRM · Phone app · Live dashboards · Monday recap email · Reports · Operations apps · Digital waivers · Auto invoices · County bid and proposal builder

AI agents and integrations$5,000 to $25,000 setup

Every process mapped and automated · Custom AI agents · Data moved off your old CRM · Gmail and Outlook · Calendars and Calendly · Stripe, QuickBooks and Square · Resy, OpenTable, Tripleseat and Acuity · Drive, Dropbox and DocuSign · MLS, Qualia, Toast and Skimmer · Staff hand-offs automated · Alerts if anything breaks

AI that knows your business$10,000 to $30,000 setup

An assistant that answers from all your content, with sources · A staff helper trained on your documents · RFP and questionnaire answers · Internal AI tools

Marketing$1,500 to $7,500 setup

Google and Meta ads (from $1,500, ad spend paid to Google or Meta) · Lead ads · Email campaigns and nurtures (from $3,500) · Giveaways · Business texting

Content$150 to $5,000

Daily social posts (from $1,500 setup) · Reels and video · Listing videos ($150 to $350 each) · Presentations · Logo and branding ($1,500 to $5,000) · Email signatures

Reviews and payments$1,500 to $3,500 setup

Review requests · AI-drafted review replies · Reviews on your website · Text-to-pay · Invoices and reminders

Sales teams$10,000 to $40,000 setup

Sales training academy with voice lessons · Field sales app with daily routes · LinkedIn posts for your reps · Account and buyer research · Pipeline and territory trackers · Decks, one-pagers and battle cards

Events and webinars$2,500 to $7,500 per event kit

Sign-up pages · Reminder emails and texts · Event lead routing · Attendee reports by rep · Event command center · Follow-up after the event · Clips and posts from every webinar · Banners, booth flyers and Zoom backgrounds

Print and brand$500 to $7,500

Brochures, business cards and leave-behind cards (from $500) · Brand kits · Design systems · Mascots · Canva templates

Audits and trainingFree to $5,000

Free AI visibility scorecard · AI audit, $1,500 to $5,000, credited to your build · AI training for your staff, $2,000 to $4,500 a session · Website accessibility audit and fixes, $2,500 to $7,500

Industry kits$5,000 to $25,000 setup

County and government bid submissions · Title and closing · Real estate and MLS · Law firm intake and dockets · Restaurants and reservations · Home services quotes · Rentals and waivers

Always includedWith every monthly plan

We host, secure and back up everything · Unlimited changes, just text us · Live metrics and a monthly report · No long-term contract

Prices are one-time setup. Ongoing services then run on one monthly plan for hosting, support and updates. You get an exact written quote before any work starts.

Also available: social media & Reels, Google and Meta ads, and logo & branding.

Don't see it? If you can picture it, we can build it. Just ask →
Case study · Omega National Title · Florida

12 offices. One system.
30 days.

Omega National Title was renting its CRM across 12 offices. In one month: their own system, every record moved, a login for every office.

12Florida offices
30Days to go live
3,306Contacts moved
1System they own
Not mockups. Real, live sites

Sites we've built for real businesses.

Real, live sites we designed and shipped for local businesses.

Adventure Water Sports website

Adventure Water Sports

Watersports
Jet skis, dolphin tours & the JetCar, Fort Myers Beach.
ACMAN HVAC website

ACMAN

HVAC
24/7 AC repair and install with online booking, Naples.
Aviadora Coffee website

Aviadora Coffee

Coffee Roaster
A bilingual coffee shop with subscriptions and an AI guide.
Real builds, real businesses

The custom AI and automations we've actually shipped.

Not templates. These are live systems we designed and built for real businesses across law, real estate, and professional services. This is what AI integration actually looks like.

A court-deadline AI agent dashboard for a law firm
Law firm · Litigation

A court-deadline AI agent

An AI agent reads every court e-service email the moment it lands, so a filing deadline never slips.

  • Pulls the hearing date, judge and case, even when it is buried inside a PDF.
  • Confirms with the attorney first, then drops it straight onto the firm calendar.
  • Flags anything it is unsure about for a human to check.
A lease-up command center for an apartment building
Multifamily · Leasing

A lease-up command center

One live screen to lease up a 100-plus unit building, with its own built-in AI assistant.

  • Pipeline, occupancy and this week's follow-up list, all in one place.
  • Ask the built-in assistant for the next best move on any prospect.
  • Replaced a stack of spreadsheets and the daily standup.
A timesheet-to-invoices billing automation
Engineering · Billing

Timesheet to invoices, in one click

Drop in the monthly timesheet and get every client-ready invoice back automatically.

  • Reads the Excel and splits hours by project, rate and overtime.
  • Generates and emails the invoices in seconds, numbered and dated.
  • Turned half a day of manual work into a single click.

These are a few of the systems we have shipped. If you can picture it, we can build it.

Why owners switch

Stop renting ten tools. Own one system.

What a local business often pays for pieces that don't talk to each other.

Review and reputation software$449/mo
Texting and web chat platform$399/mo
Call tracking$150/mo
Social media management$1,200/mo
Local SEO agency$1,000/mo
Ads management$750/mo
Every month, before ad spend and before a website$3,900+
With Custom True North

One team. One system. Yours.

You own the website, the data and the phone numbers
Everything connected, one login
No contract. We earn it every month
We switch you over and move your data
Enterprise-grade security on everything
13%average yearly price increase on business software
73apps the average small business pays for
1 in 4paid software seats go unused

Typical published and third-party prices, 2026. Ranges vary by business.

Fresh every week

Social media & Reels, done for you

The kind of content we post for you.

Real posts we designed and published recently, for Adventure Water Sports on Fort Myers Beach and for a Naples realtor. On brand, on schedule, fully handled. This is what your feed could look like.

Adventure Water Sports jetcar post
Adventure Water Sports
A Lamborghini you drive into the Gulf.
Adventure Water Sports dolphin tour post
Adventure Water Sports
Dolphin tours daily on Fort Myers Beach.
Adventure Water Sports gulf post
Adventure Water Sports
Your best day on the water.
Naples months of supply market post
@realtordanielisakov
The market is tightening fast.
New homeowner checklist post
@realtordanielisakov
Do this after you get the keys.
Realtor market stats carousel
@realtordanielisakov
The Naples market, decoded.

We also build and run the Google and Meta ads behind the posts, managed campaigns, local targeting, and plain-English reporting.

See our social & Reels service See ad management
Client reviews

Business owners, in their own words.

5.0★★★★★7 reviews on Google
Daniel built our new website and a custom app we use on the beach every day. Leads from the site come straight to my phone now, and the app keeps track of every jet ski and rental for us which used to be done by paper. He's quick, easy to work with, and gets how our business runs. Highly recommend Custom True North.
Adventure Watersports
a week ago
★★★★★
The custom rental app we built, from Adventure Watersports's Google review
Their app, photo from the review
★★★★★

Danny was able to build me a website for my sourdough business within days and it absolutely exceeded my expectations!! It’s been so easy to work with him and brought my vision to life

Lauren Franklin
2 weeks ago
★★★★★

Amazing service, they made me an amazing website with an AI bot in it, they were really easy to work with and built my website on how I wanted it!!

Tom Isakov
a week ago
★★★★★

Daniel is amazing. He is dedicated and professional. Highly recommended! It was a pleasure to do business with him.

Gabriela Tinedo
3 weeks ago
★★★★★

Great service and product.

Kevin Breitinger
a week ago
Swipe for more reviews →

Everything your business needs, one simple plan.

Every service has its own setup price, from a $150 listing video to a $50,000 whole system. Ongoing services then run on one monthly plan for hosting, support and updates. You get an exact quote before any work starts.

Your Whole System Most popular

  • Your own custom CRM and app, desktop and phone
  • A login for every location and team member
  • Your old CRM data, workflows and forms moved over
  • Full website connected to your CRM, with 24/7 AI chat
  • Emails, texts and updates from your dashboard
  • Unlimited custom AI agents
  • Unlimited landing pages and email nurtures
  • SEO, AI search and review requests, every month
  • Integrations and live metrics
  • Unlimited work and support, just text us
$20,000 to $50,000setup, all locations
then one monthly plan for hosting, support and unlimited work
Book a demo →

Single or multi-location.

Business Website

  • Custom, hand-built design, never a template
  • Fast and mobile-perfect on every device
  • A real 24/7 AI assistant that answers customers
  • SMS text-back, so no lead ever goes cold
  • Online booking, any language, one tap
  • Local SEO & AI search, built to rank
  • Automated reviews, instant lead alerts
  • Unlimited updates, hosting & personal support
$5,000 to $15,000setup, based on pages and features
then one monthly plan for hosting, support and updates
Get a quote →

Free mockup first.

Custom AI, Apps & Automations

  • Assistants, member apps, online stores
  • Automations wired into your tools
  • Every system differs, scoped and quoted free
$5,000 to $25,000setup, based on scope
then one monthly plan for hosting, support and updates
Get a quote →

AI Listing Video

  • Made from your existing listing photos
  • Cinematic and ready to post
  • Delivered fast, for a listing or your business
$150 to $350per video
one-time, yours to keep
Get a quote →

Custom Listing Site

  • A dedicated one-page site for one listing
  • Photos, details, and a lead-capture form
  • Live in a day
$750 to $2,000per listing
hosted while your listing is live
Get a quote →

Social Media Management

  • Done-for-you posts and edited Reels
  • On brand, on schedule, every month
  • Fully managed, you just approve
$1,500 to $3,000setup
then a monthly plan for posts and Reels
Get a quote →

Google and Meta Ads

  • Campaigns built and managed for you
  • Local targeting across Southwest Florida
  • Ad spend billed to Google or Meta, plain-English reports
$1,500 to $3,000setup
then a monthly management plan, ad spend paid to Google or Meta
Get a quote →

Logo & Branding

  • A custom logo, designed from scratch
  • Matching brand colors and fonts
  • Yours to keep, on everything
$1,500 to $5,000one-time
yours to keep, on everything
Get a quote →
Every setup is quoted up front, so you know the exact number before we start. Ad spend is billed directly to Meta or Google. New here? Get a free website mockup first.
Start here, free

Is AI recommending you?
Find out free.

We run a scorecard on your business: what ChatGPT and Google say about you, your top 5 fixes, and you vs. three local competitors. You keep the report.

Get my free scorecard

The things business owners ask us.

Is the mockup really free?

Yes. Tell us about your business and we build you a real, live website, on us, so you can judge the quality before you spend a dollar.

Do I have to sign a contract?

No long-term contract. After your setup, the monthly plan is month to month and you can cancel anytime.

What makes Custom True North different?

We're a lean, local Naples shop that builds and runs your whole online presence in one place: the website, the 24/7 AI assistant, booking, and marketing. One team builds it and runs it, with real local support.

What kind of businesses do you build for?

Any business. Law firms and professional offices, med spas and salons, gyms and studios, roofers, HVAC and contractors, restaurants, and more. Each site is tailored with the AI assistant, booking, and any-language features that fit how you work.

How fast can I go live?

Most websites are live within days of getting your details and photos. Bigger systems like a custom CRM take a few weeks.

Every business

Get your evenings back.
It starts with 20 minutes.

Gyms and cafés, realtors and contractors, title companies, law firms, restaurants and everything in between. Tell us what eats your day.